Goolee Social Enterprise

Thinking should have no barriers.

Inclusive cognitive learning can create more than participation—it can build confidence, leadership and sustainable opportunity.

Blind and low-vision participants developing facilitation skills through inclusive Goolee learning

Access

to empowerment

Impact pathway

Participant to community champion.

01 · Social purpose

Participation should not depend on ability or circumstance.

People who are blind, have low vision, learning difficulties or other special needs can be excluded when learning depends on sight, speed or one fixed way of understanding information.

Our social-enterprise purpose is to remove those barriers through accessible cognitive learning, community programmes and pathways that allow participants to become contributors.

Social impact is not an extra activity. It is part of how value is created.

Commercial activity, CSR support and institutional partnerships help sustain access, develop facilitators and extend inclusive learning to more communities.

See Goolee’s recognition and credentials →

02 · The inclusive model

Design, delivery and sustainability work together.

Accessible formats are the entry point. The social-enterprise model connects them to facilitated programmes, community capability and recurring partnerships so inclusion can continue beyond a single event.

01

Design beyond sight

Information should not depend only on colour or visual instruction.

02

Meet different needs

Structure, repetition, touch and clear communication create more ways to learn.

03

Learn at one table

Different abilities can participate, make decisions and engage their minds together.

03 · Community delivery

Impact becomes real when communities participate.

Programmes, workshops and tournaments turn accessible tools into shared experiences where confidence, skills and connection can develop.

Empowering Vision

From Participants to Trainers: Building an Inclusive Future with B-Goolee

What happens when people who are often seen only as beneficiaries become trainers, facilitators and leaders themselves?

The Empowering Vision: Train-of-Trainers Program for the Blind with B-Goolee was designed around this simple but powerful idea.

Implemented by Goolee Sdn. Bhd. with the Society of the Blind in Malaysia (SBM) Johor Branch, the project aimed to build the capacity of persons who are blind and visually impaired to become community trainers who could introduce B-Goolee to others.

The project was more than a training programme. It was an attempt to create a pathway from participation to confidence, from confidence to facilitation, and from facilitation towards livelihood opportunities.

Certified B-Goolee trainers learning together during the Empowering Vision programme

🌱 From Learners to Trainers

In November 2025, ten participants from the blind and visually impaired community came together in Johor Bahru for a two-day Train-of-Trainers programme.

They learned about B-Goolee, higher-order thinking, facilitation, communication, programme planning and inclusive learning approaches.

But the most important part was not simply learning how to play B-Goolee.

They were given the opportunity to learn how to guide others.

Each participant was certified as a Certified B-Goolee Trainer, creating the foundation for a community-based trainer network.

To support their next steps, 50 B-Goolee ORI sets were provided to the ten trainers, allowing them to begin introducing the activities within their communities.

👥 When Trainers Step Forward

The transformation became visible when the trainers moved beyond the classroom.

At Taman Pulai Emas National School, eight Certified B-Goolee Trainers participated in an exhibition and interaction programme involving 126 students.

For the trainers, this was more than a demonstration.

It was an opportunity to stand in front of a new audience, explain the game, facilitate activities and interact directly with students.

The experience showed that with an appropriate structure and support system, blind and visually impaired trainers could actively contribute to inclusive learning environments.

🤝 Bringing B-Goolee Into the Community

The trainers also participated in the SBM Johor Branch Family Day, where ten Certified B-Goolee Trainers facilitated B-Goolee activities for members of the blind and visually impaired community.

The session created a space for participants to explore logical thinking, problem-solving and strategic gameplay together.

More importantly, it allowed the trainers to practise what they had learned in a real community environment.

These early experiences became an important step towards the project's vision of a cascade-training model, where trained community members could progressively share their knowledge with others.

🌏 From Johor to Kuala Lumpur

The journey continued beyond Johor.

On 5 January 2026, ten Certified B-Goolee Trainers travelled to Kuala Lumpur to participate in Unseen Mind Quest, held in conjunction with World Braille Day at the Kuala Lumpur Library.

The programme brought together B-Goolee, competition, cognitive learning and public engagement in an inclusive environment.

Nine participants took part in the competition, while visitors also experienced the programme.

For the trainers, it was an opportunity to facilitate outside their own community and demonstrate that disability does not have to be a barrier to becoming a trainer, facilitator or contributor.

The event also received mainstream media exposure through Buletin Utama, helping bring greater public attention to the capabilities and participation of persons with visual disabilities.

💡 The Reality Behind the Success

Every impact journey has challenges.

As the project progressed, Goolee discovered that becoming certified is only the beginning.

The trainers were able to participate effectively when activities were supported with structure, logistics, participant mobilisation and partner coordination.

However, independently organising a complete programme was more challenging.

The trainers faced difficulties in areas such as:

Programme planning · Partner engagement · Participant mobilisation · Logistics · Funding · Documentation

This became one of the most important lessons from the project.

Training creates capability. Support creates confidence. Opportunities create independence.

The experience showed that a successful Train-of-Trainers programme should not end when certificates are handed out.

New trainers need time, mentoring, practical opportunities and access to partners before they can confidently move towards independent delivery.

❤️ Beyond Certification

The project therefore evolved from a simple Train-of-Trainers model into a more gradual supported transition model.

Goolee's role is no longer simply to train.

It is to help create opportunities for trainers to practise, collaborate, facilitate and gradually take greater ownership.

The next stage is to connect the trainers with schools, NGOs, CSR programmes, community organisations and other partners where they can gain more practical experience and potentially access paid facilitation opportunities.

Although independent income generation had not yet been achieved during the project period, the pathway has been established.

And sometimes, impact begins with creating that pathway.

♿ An Inclusive Model for Everyone

One of the most important lessons from Empowering Vision is that B-Goolee is not only for persons with disabilities.

The project demonstrated how an inclusive learning approach combining experiential learning, problem-solving, critical thinking, peer learning and facilitated interaction can be adapted for people with different abilities and backgrounds.

The same approach can potentially be used in:

Schools · Libraries · NGOs · Disability Organisations · Community Groups · Youth Programmes · Corporate Programmes · Senior Communities

This means B-Goolee can become more than a tool for a specific community.

It can become a shared platform where people of different abilities learn, interact and develop cognitive and social skills together.

📊 The Impact So Far

A meaningful beginning.

And beyond the numbers, the project created something equally important: A group of people who began their journey not simply as participants, but as facilitators capable of helping others learn.

10Certified B-Goolee Trainers
50B-Goolee ORI Sets Provided
126Students Engaged at Taman Pulai Emas
3Community & Public Engagement Activities
1Trainer Network Established

🚀 What Comes Next?

Empowering Vision does not end with the completion of the funded project.

Goolee will continue supporting the Certified B-Goolee Trainers through mentoring, co-facilitation, partnership development and opportunities for practical implementation.

The next phase will focus on strengthening trainer confidence, creating more supported activities and gradually moving towards independent facilitation and livelihood opportunities.

The goal is simple:

Train. Empower. Facilitate. Create Opportunities.

Because inclusion is not only about giving people access.

It is about giving people the opportunity to lead.

Inclusive tactile Goolee learning activity
Beyond participation

Building skills with the community.

05 · Empowerment pathway

Beneficiaries can become contributors.

The long-term ambition is not only to deliver products for the blind community, but to create skills, leadership and economic opportunities with the community.

Support community development →
01

Player

Build confidence through inclusive play.

02

Facilitator

Guide meaningful learning experiences.

03

Trainer

Share skills and develop new facilitators.

04

Community Champion

Lead participation within the community.

05

Micro-Entrepreneur

Turn capability into sustainable opportunity.

06 · Sustainable impact model

Impact continues when the model sustains itself.

Revenue, sponsorship, CSR and institutional collaboration support continued access while outcomes are understood through participation, skills, confidence, facilitation and community engagement. Select each stage to explore the flow.

01

Access

Bring inclusive cognitive tools to communities that need them.

02

Engage

Experience learning through play, puzzles and strategy.

03

Develop

Build thinking skills, confidence and independence.

04

Empower

Train facilitators, educators and community champions.

05

Sustain

Create partnerships and enterprise pathways that continue the impact.

Join the Movement

Partner with Goolee

We believe inclusive innovation works best when communities are given the tools and confidence to lead it themselves.

Partner with Goolee to bring B-Goolee to schools, communities, organisations and people of all abilities.

B-Goolee

Higher Order Thinking Skills, Down to Earth. The Fun Way.