Awakening Mental Literacy For All
We envision a world where Higher Order Thinking Skills (HOTS) are a daily habit in every home, every school, every digital space, and every public knowledge center — empowering people of all ages and abilities to think critically, solve problems creatively, and make wise decisions.
Goolee exists to awaken minds, elevate intelligence, and build a more thoughtful, inclusive, and future-ready humanity — including blind, low-vision, deaf, neurodiverse, and underserved communities.
Mental Literacy empowers minds to think clearly, manage emotions, make smart decisions, and solve problems creatively, building resilience, adaptability, and lifelong learning in a rapidly changing world.
Metacognitive Awareness
The ability to reflect on, monitor, and improve one’s own thinking, helping learners recognize errors, refine strategies, and become more effective, independent, and self-directed thinkers.
Higher-Order Thinking Skills (HOTS)
The capacity to analyze, evaluate, create, and solve complex problems, enabling innovation, critical reasoning, knowledge transfer, and effective decision-making in real-world and future-focused contexts.
Emotional Regulation
The skill to manage emotions, reduce stress, build resilience, and sustain motivation, supporting mental well-being, interpersonal effectiveness, leadership growth, and stronger academic and life performance.
Executive Function & Attention Control
Core mental abilities including focus, working memory, impulse control, and cognitive flexibility that support planning, goal achievement, self-discipline, adaptive learning, and long-term personal success.
Decision-Making Literacy
The ability to evaluate options, anticipate consequences, apply ethical reasoning, and make responsible judgments under uncertainty, strengthening leadership, accountability, and effective real-life problem-solving.
Growth Mindset & Cognitive Flexibility
A belief in continuous learning and improvement that fosters perseverance, adaptability, openness to feedback, resilience in challenges, and confidence to grow intellectually and personally over time.
Meet the Inventor of Goolee
Dr. Kamarulzzaman Bin Ahmad, also known as Dr. Zieman, is the visionary founder of Goolee Sdn. Bhd. and the creator of Goolee products. With a strong background in education and a passion for innovation, Dr. Kamarulzzaman has dedicated his career to developing tools that foster higher-order thinking skills.
His journey began as a teacher, and over the years, he transitioned into entrepreneurship, building on his expertise to create educational products that impact both corporate training and academic fields. Under his leadership, Goolee has earned international recognition, including two gold awards in international invention and innovation, and has been featured in IEEE journals. Dr. Kamarulzzaman’s work continues to inspire change in the education sector, making learning both engaging and effective.
Latest Updates
The latest snapshots of our journey through education.
13 Dec 2025
STI MADANI Explorace STEAM Programme
Strategic collaboration with the Ampang Parliamentary Service Centre, SMK Taman Kosas, and Rakan Muda.
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22 Nov 2025
Hari Kanak Kanak Sedunia
Celebrating children's day with mind-bending activities at UTC Sentul.
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07 Nov 2025
ToT for Blind by UNDP
A revolutionary Train-of-Trainers program for the blind with B-Goolee and Microsoft.
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The Goolee Classic
The physical boardgame that started it all. Tactical, tactile, and tremendous fun. Designed to build neurons through physical interaction and strategic foresight.
Explore Classic
Goolee Digital
Play anywhere, anytime. The classic experience reimagined for mobile devices, maintaining the same rigor of HOTS in a digital format.
Play NowLatest News
Stay updated with our latest media appearances and news coverage from TV and digital platforms.
TV News Coverage
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Social Media Coverage
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