Awakening Mental Literacy For All
We envision a world where Higher Order Thinking Skills (HOTS) are a daily habit in every home, every school, every digital space, and every public knowledge center — empowering people of all ages and abilities to think critically, solve problems creatively, and make wise decisions.
Goolee exists to awaken minds, elevate intelligence, and build a more thoughtful, inclusive, and future-ready humanity — including blind, low-vision, deaf, neurodiverse, and underserved communities.
Impact beyond numbers
Schools Engaged
Students Impacted
Countries Reached
Social Enterprise
Mental Literacy Through Goolee
Mental Literacy empowers minds to think clearly, manage emotions, make sound decisions, and solve problems creatively. Through Goolee’s game-based learning ecosystem, these capabilities are developed experientially—building resilience, adaptability, and lifelong learning for a rapidly changing world.
Metacognitive Awareness
Goolee encourages players to reflect on their own thinking by planning moves, evaluating outcomes, and learning from mistakes in real time. Players continuously adjust strategies, recognize patterns, and improve decision quality—developing self-awareness, independent thinking, and intentional learning habits.
Higher-Order Thinking Skills (HOTS)
Every Goolee experience is intentionally designed to stimulate analysis, evaluation, and creative problem-solving. Players must anticipate consequences, connect abstract patterns, and transfer knowledge across situations—strengthening critical reasoning, innovation, and future-ready thinking.
Emotional Regulation
Through competitive and collaborative gameplay, Goolee places players in emotionally engaging scenarios that require patience, resilience, and composure. Managing wins, losses, and uncertainty helps build emotional control, stress management, motivation, and interpersonal awareness.
Executive Function & Attention Control
Goolee trains core cognitive functions such as focus, working memory, impulse control, and cognitive flexibility. Players must stay attentive, plan ahead, adapt strategies, and regulate actions—supporting goal-directed behavior, self-discipline, and sustained mental performance.
Decision-Making Literacy
Goolee presents players with meaningful choices under constraints and uncertainty. By evaluating options, anticipating outcomes, and considering ethical implications within gameplay, players develop responsible judgment, leadership confidence, and real-world decision-making competence.
Growth Mindset & Cognitive Flexibility
Goolee reinforces the belief that thinking skills improve through effort, feedback, and reflection. Challenges evolve, strategies shift, and learning is continuous—cultivating adaptability, perseverance, openness to new ideas, and confidence to grow intellectually over time.
Meet the Inventor of Goolee
Dr. Kamarulzzaman Bin Ahmad, widely known as Dr. Zieman, is the visionary founder of Goolee ByDrZieman and the mind behind the Goolee product ecosystem. With a solid foundation in education and a deep passion for innovation, he has devoted his career to designing tools that cultivate higher-order thinking skills in meaningful and engaging ways.
Beginning his journey as an educator, Dr. Kamarulzzaman later ventured into entrepreneurship, leveraging his teaching experience to develop impactful educational solutions for both academic institutions and corporate training environments. Under his leadership, Goolee has gained international recognition, including two gold awards at global invention and innovation competitions, and has been featured in respected IEEE publications. His ongoing work continues to drive transformation in the education sector by making learning effective, accessible, and intellectually stimulating.
Latest Updates
The latest snapshots of our journey through education.
13 Dec 2025
STI MADANI Explorace STEAM Programme
Strategic collaboration with the Ampang Parliamentary Service Centre, SMK Taman Kosas, and Rakan Muda.
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22 Nov 2025
Hari Kanak Kanak Sedunia
Celebrating children's day with mind-bending activities at UTC Sentul.
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07 Nov 2025
ToT for Blind by UNDP
A revolutionary Train-of-Trainers program for the blind with B-Goolee and Microsoft.
Read MoreOur Products
The Goolee Classic
The original Goolee boardgame that laid the foundation for higher-order thinking. The Goolee Classic develops problem-solving, strategic planning, and decision-making through hands-on gameplay. Designed to activate thinking neurons through physical interaction, collaboration, and smart competition.The original Goolee boardgame that laid the foundation for higher-order thinking. The Goolee Classic develops problem-solving, strategic planning, and decision-making through hands-on gameplay. Designed to activate thinking neurons through physical interaction, collaboration, and smart competition.
Explore Classic
Goolee Digital
Where strategy meets mobility. Experience the cognitive challenge of Goolee Classic in a digital format—empowering higher-order thinking anytime, anywhere.
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