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Malaysian Edu-tech Company

Goolee makes better thinking what’s possible.

Goolee turns complex skills into experiences people can use—from professional training and game development to inclusive learning tools, manufacturing and consultation.

  • Social-enterprise initiatives
  • HRD Corp certified
  • Malaysia Digital status
  • MOF registered
Students collaborating with Goolee thinking games

Our purpose

Higher-order thinking, made practical and fun.

Now at Goolee

Inclusive B-Goolee trainer development, corporate upskilling and partnership programmes are open for enquiries.

Start a conversation →

Ongoing & upcoming

Programmes to watch.

Explore current opportunities from across Goolee’s social-enterprise, training and innovation work.

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Featured experiences

Explore the Goolee ecosystem.

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AppsGoolee digital puzzle game interface

Digital game

AppsGoolee

A pattern-based puzzle experience that exercises planning, logic and problem-solving.

Explore AppsGoolee →
Blind participants learning through the inclusive B-Goolee programme

Inclusive innovation

B-Goolee

Accessible thinking games and trainer programmes created with blind and low-vision communities in mind.

Discover B-Goolee →
Goolee professional training session

Capability building

Corporate training

Workplace-ready modules spanning leadership, thinking skills, digitalisation and professional practice.

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Why Goolee

Learning people want to take part in.

Our approach connects research, real-world facilitation and play so that learning is easier to understand, practise and remember.

Get to know Goolee →

Built for participation

Hands-on methods turn passive audiences into active learners.

Social impact by intent

Our social-enterprise initiatives are designed for different abilities, contexts and ways of learning.

From idea to delivery

Strategy, design, production and facilitation in one ecosystem.

Malaysian, globally minded

Local insight shaped by international showcases and collaboration.

Dr. Kamarulzzaman Ahmad, inventor and master trainer behind Goolee

Inventor & master trainer

An educator’s idea became a wider platform for impact.

Dr. Kamarulzzaman Bin Ahmad—known as Dr. Zieman—created Goolee from a long-standing commitment to make higher-order thinking skills practical. His experience spans education and almost three decades of corporate training.

“Higher-order thinking skills down to earth—the fun way.”
Read Dr. Zieman’s profile →

By the numbers

Our Impact

50+

Schools Engaged

10K+

Students Impacted

5+

Countries Reached

10+

Blind Trainers

30+

Competitions Held

20K+

App Downloads (Goolee)

50K+

Hours Goolee-Based Training

7+

Awards & Recognition

Media appearance

Goolee in the news.

Watch television coverage of B-Goolee and its inclusive thinking-game experience.

Television news coverage of the B-Goolee game for blind and low-vision players Watch on YouTube

TV News Coverage

Watch our television news appearance featuring B-Goolee and inclusive play for the blind and low-vision community.

Latest updates

Goolee in action.

News & media coverage →
The Unseen Mind Quest inclusive programme

Inclusive programme

The Unseen Mind Quest

A thinking-skills experience created around inclusion and World Braille Day.

See the story →
Participants at the STI MADANI Explorace STEAM programme

STEAM learning

STI MADANI Explorace

Hands-on collaboration that helps young learners engage with science and innovation.

See the story →
Goolee at Tokyo Game Show

Global showcase

Tokyo Game Show

Taking Malaysian game and learning innovation to an international audience.

View coverage →

Independent perspectives

Goolee, seen from the outside.

A Malaysian innovation where strategic play, meaningful learning and inclusion meet.

Inclusive Goolee programme with blind participants and trainers
Inclusive innovation
“Feedback was overwhelmingly positive.”

Blind children, slow learners and children with other disabilities all enjoyed the challenge of B-Goolee.

Asia Pacific University
Thinking through play
Designed to nurture strategic thinking, focus and problem-solving.

Halalop editorial review

Read the full review ↗
International response
The Goolee booth was a magnet for curious minds, with people eager to learn more.

Asia Pacific University · Tokyo Game Show

Read the university feature ↗

Trusted by organisations

Our clients.

Organisations, institutions and public agencies that have engaged Goolee for training and learning programmes.

Yayasan Inovasi Malaysia
Kumpulan Wang Simpanan Pekerja
Jabatan Keselamatan dan Kesihatan Pekerjaan Perak
Perpustakaan Awam Terengganu
Perpustakaan Awam Pahang
RISDA
Perpustakaan Awam Selangor
Kolej Teknologi Midas
Society of the Blind in Malaysia

Working together

Our partners.

Funding and strategic partners helping inclusive learning programmes reach more communities through support, innovation and collaboration.

United Nations Development Programme
Cardle
SME Corp Malaysia
Yayasan Inovasi Malaysia
MDEC
KBS
National Council for the Blind Malaysia
Mensa
CyberView
MRANTI
Malaysian Technology Development Corporation
Ministry of Education Malaysia
KUSKOP
Society of the Blind in Malaysia

Credentials & recognition

Credibility you can build on.

Selected company credentials and innovation milestones documented across our work.

Malaysia Digital status

Malaysia Digital

HRD Corp training provider credential

HRD Corp provider

Ministry of Finance Malaysia registration

MOF registered

Goolee social enterprise credential

Social-enterprise initiatives

Goolee team delivering a collaborative learning programme

Start with Goolee

Bring us the challenge. We’ll shape the next move together.

Commission a programme, develop a product, explore a partnership or bring Goolee to your organisation.