Goolee originated in 1995 as an idea centered on interactive multimedia, evolving over time into a board game, and later, in 2018, into Apps Goolee. The platform has since been utilized in over 50 corporate training sessions and research projects, showcasing its versatility in enhancing problem-solving and higher-order thinking skills. In collaboration with Universiti Kuala Lumpur (UniKL), Goolee earned two prestigious gold awards at international invention and innovation competitions (ITEX and MTE 2021). Additionally, its significance as a powerful thinking tool was recognized through publication in the IEEE Journal. Officially established as Goolee Sdn. Bhd. in 2022, the company continues to innovate and expand its impact in education and training.